How to fully utilize Bio-Molecule Repair™ technology in the salon Four Reasons Professional Bio-Molecule Repair™ is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator at Four Reasons, explains how and in what si...
Creating New – The Story Behind Bio-Molecule Repair™ A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair repair and protection. How do such innovations come to be? ...
A closer look at the new Four Reasons Bio-Molecule Repair™ products Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair™ Protect Spray is a unique tool for all chemical treatments done in the salon. The ...
New cutting-edge technology for hair professionals: Bio-Molecule Repair™ How often do you think about the material you work with daily? When in good condition, hair is a very strong structure. Hair undergoes considerable stress both from its surface and internal structures...
Renewed Four Reasons Professional series brings new hair technology to salons Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have been developed and tested behind the scenes for years, and now it’s ...
Tips for toning blonde hair With Four Reasons colour lines, colouring hair is a piece of cake! You can create fantastic blonde results with both Four Reasons Luxima and Optima Liquid, but do you know how the color lines differ f...
CURLS, CURLS, CURLS! Four tips for enhancing your curls Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of care. Read our tips for caring for and enhancing curly hair below. Warning! After reading this artic...
Four Reasons Professional Shots: Because Hair Deserves Its Own Cocktail Party We’re living in an age where everything is personalized. From our playlists to our pizzas, it’s all about me, myself, and I. So, why should our hair be any different? Gone are the days of one-size-fit...