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HairGuru News

Get the latest updates on new product launches, industry trends, and expert advice in the professional beauty sector on our news page.

How to fully utilize Bio-Molecule Repair™ technology in the salon

Four Reasons Professional Bio-Molecule Repair™ is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator at Four Reasons, explains how and in what si...

May 2, 2024

Creating New – The Story Behind Bio-Molecule Repair™

A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair repair and protection. How do such innovations come to be? ...

May 2, 2024

A closer look at the new Four Reasons Bio-Molecule Repair™ products

Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair™ Protect Spray is a unique tool for all chemical treatments done in the salon. The ...

May 2, 2024

New cutting-edge technology for hair professionals: Bio-Molecule Repair™

How often do you think about the material you work with daily? When in good condition, hair is a very strong structure. Hair undergoes considerable stress both from its surface and internal structures...

May 2, 2024

Renewed Four Reasons Professional series brings new hair technology to salons

Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have been developed and tested behind the scenes for years, and now it’s ...

May 2, 2024

Tips for toning blonde hair

With Four Reasons colour lines, colouring hair is a piece of cake! You can create fantastic blonde results with both Four Reasons Luxima and Optima Liquid, but do you know how the color lines differ f...

Apr 19, 2024

CURLS, CURLS, CURLS! Four tips for enhancing your curls

Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of care. Read our tips for caring for and enhancing curly hair below. Warning! After reading this artic...

Apr 19, 2024

Four Reasons Professional Shots: Because Hair Deserves Its Own Cocktail Party

We’re living in an age where everything is personalized. From our playlists to our pizzas, it’s all about me, myself, and I. So, why should our hair be any different? Gone are the days of one-size-fit...

Apr 19, 2024