1. FOUR REASONS OPTIMA HAIR COLOR DESCRIPTION

Four Reasons Optima is a professional hair color line developed in collaboration with around a thousand hair experts. It was designed based on their wishes for a high-quality, safe, and versatile product. The color line is vegan, fragrance-free, and free from ammonia* and PPD**, offering rich, mixable tones suitable for both semi-permanent and permanent color treatments.

The formula features HydraRepair™ technology, combining plant-based phytokeratin and phytocollagen to repair, moisturize, and strengthen hair. It also includes natural oils like Limnanthes alba seed oil, Monoi de Tahiti oil, and Baobab oil for added shine, nourishment, and softness.

*Ammonia and PPD are present in certain tones for specific coloring needs.

**Optima Total contains PPD for fast grey coverage.