1. FOUR REASONS OPTIMA HAIR COLOR DESCRIPTION

FOUR REASONS OPTIMA COLOR DESCRIPTION

Four Reasons Optima blurs the line between semi-permanent and permanent hair color – you can use the same line to create any coloring. The pure tones are easy to mix, and they work perfectly on their own too. At the same time, the tones are beautifully rich in shades and provide excellent coverage. 

The carefully considered composition is safe to use, and the reliable tones are easy to master. 

According to the wishes of hair professionals, Four Reasons Optima is fragrance-free, ammonia-free*, PPD-free** and vegan.

*Ammonia is used in the Optima Highlift tones and in the Optima Total grey coverage colors to ensure the effectiveness of the color.

** Optima Total is PPD-based; PTDS is a slower color molecule and cannot be used for 10-minute grey coverage.