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HIGHLIGHT THE COLORS IN YOUR LIFE

Four Reasons Color Mask is a selection of toning shampoos and intensive treatments that allow you to emphasize your hair tone either subtly or boldly – just the way you want it. The nourishing and pigment-rich composition extends the lifetime of a hair color while maintaining its intensity.

The best friend to dyed hair will not let the glow fade.

All products are ammonia-free, 100% vegan, and packed in recyclable plastic.

Four Reasons to grab a bottle and squeeze gently:

#1 Extends the life of a hair color 

#2 Boosts the intensity of a hair color 

#3 Gives hair a vibrant blaze of color 

#4 Maintains the cool or warm tones of a hair color ​


Now that you’ve red it, go try it

RED 
COLOR MASK TONES


From the Four Reasons Color Mask product line, you can find a bunch of red shampoos and intensive treatments to subtly highlight a hair color or create a new tone with a fabulous glow. Maintain the brightness of a blazing red hair, introduce a cotton candy pink as a new favorite, fall in love with rose gold, or turn heads with a wild violet. Whichever you choose, the best friend to dyed hair will not let the glow fade.

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When you’re down, choose brown

BROWN 
COLOR MASK TONES


With brown Four Reasons Color Mask tones, you can subtly highlight a hair color or create a new tone with a fabulous glow. Tone bleached hair bronze, select a shower of delicious shades of café au lait, or maintain your favorite brown with a chocolatey tone. Which one of the delicious shades will you choose?

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Light it up!

LIGHT 
COLOR MASK TONES


The Four Reasons Color Mask selection is full of gorgeous toning products for blond hair. Just like other Color Mask products, you can see the best results of the light tones in treated, bleached hair. Maintain a cool blond with a pearl or silver tone, create a warm Hollywood glow, or tone your hair into a perfect strawberry blond. Make sure to always select an intensive treatment with your shampoo – bleached hair requires particularly gentle care.


*The hair was bleached before the Color Mask treatment.

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OMG, that was intense

COLOR MASK 
INTENSE 
TONING TREATMENT


The selection includes five conditioning direct dye tones: Blue, Violet, Pink, Fuchsia, Ruby Red, Orange and Yellow. However, my favorite is green: every product is 100% vegan, ammonia-free, and packed in recyclable material. Do you want a vibrant tone that lasts almost too long and gives you a stunning gloss? Take me.

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How to choose the right tone?

SHAMPOO, TREATMENT OR INTENSE?

FOUR REASONS COLOR MASK SHAMPOO

Select a shampoo when you need to strengthen the intensity and glow of a hair color. The super-pigmented sham- poos tone the hair effectively: get quick results and intense tone. The hydrolyzed wheat protein and panthenol (vitamin B5) in the shampoo strengthen dyed hair.

FOUR REASONS COLOR MASK TREATMENT

Give hair a pampering intensive treat- ment when the hair color needs some refreshing or tired hair needs a special pick-me-up. The plant-based proteins and amino acids in the toning inten- sive treatments treat the hair effectively, which results in shiny and glossy hair. The best: most of our Color Masks are available as both shampoos and intensive treatments. Everything is more fun in twos!

FOUR REASONS COLOR MASK INTENSE TONING TREATMENT

Grab this intensive treatment tube that is rich in pigment when you want a really bright blue, violet, pink, fuchsia, red, orange, or yellow tone that is easy to apply and lasts almost too long. An abundance of high-quality pigment gives the hair an intense tone and a vibrant end result.

How to use the product?

 It is easy and effortless to use Color Mask shampoos and intensive treatments. You can use Color Mask products for color-treated hair instead of regular shampoo or conditioner when needed. Light tones can also be used to lightly tone or correct the tone of natural and untreated hair. Whether you want to refresh the hair color or correct the tone, Color Mask is an excellent choice.

Keep in mind that the use of Intense direct dyes differs from other Color Mask products. We recommend the Intense tones especially for those experienced in direct dyes as well as the DIY types for whom Intense tones fit like a glove (and we hope that gloves are also in use during the toning process). So, make sure to follow the instructions carefully!

MA color treatment in a hair salon offers a great opportunity to familiarize with Color Masks and get a toning recommendation and instructions on the use of the product from a professional. The Color Mask products can be used to finish off the glossy hair color at the shampoo station, and you can give a recommendation on the correct tone to maintain your client’s hair color at home. 

Did you know that you can mix Color Mask tones to create the exact tone that you desire?

All Color Masks treat and strengthen the hair, and they are perfect for treated and damaged hair to bring back their natural vitality and glow.