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Hi, Gorgeous!

If you colour your hair at home, you know how to follow the instructions, don't dream of complicated bleaching and huge colour changes, I'm here for you.

My name is Four Reasons Original Takeaway Color. I am a vegan, ammonia-free and fragrance-free demi-permanent hair color which will give you beautiful hair colour at home, easily and reliably - it sounds too good, but it's true.

My salon-quality, demi-permanent colours will help you colour your hair with ease and get a gorgeous shine and rich tone that will soften over time.

The range includes 23 shades, five of which are also perfect for covering up grey hair.

Choose the shades that suit you best!

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Home hair dye in a salon – does that make any sense?

Home hair dyes deserve a place on salon shelves – keep reading to learn why!

The words ‘home dye’ usually give professional stylists the chills. Not because they are afraid of losing their jobs to amazing, homemade dye jobs. Quite the contrary. Just the thought of trying to achieve balayage highlights or radical color changes in a home bathroom makes stylists cringe; what to do when the customer arrives at the salon, hoping to get the mess sorted out? Everyone probably agrees that a “market dye” can’t reach the same result as a customized color treatment by a professional stylist. Why, then, bring home dyes to salons? Can salons sell a home dye that would serve both the customer and the stylist? We’ve compiled a list of situations where home dye truly comes in handy.

Color maintenance

Today, customers expect a lot from their dye jobs. People want to keep their blond shades pure, their reds glowing and their brunette tones rich and gorgeous. Informed customers know how to tone their hair, and the range of products designed to condition and maintain the hair is staggering. The toning power of the Four Reasons Takeaway Color home dye is perfect for maintaining a vibrant and intense shade between salon visits.

Security of supply

We all know the customer who arrives at the salon on a Friday afternoon, hoping to get their hair fixed for a party tomorrow. The weekend is fully booked and the poor stylist is unable to find an opening. That is when a properly consulted home dye saves the hair crisis and the day – and the customer may learn to book their hair appointment in time.

A wallet-friendly option

We all go through different situations in life. Not everyone wants to pay for a toning service every time they visit a salon, they may have been too busy to attend to their hair due to a busy schedule or the pandemic may have affected their financial situation. A customer who opts for a home dye today may become a satisfied salon customer in the near future.

Provide better hair service than a supermarket

The fact is that people dye their hair athome all the time. Consumers browse theselection in the supermarket and choosetheir products nearly blind. In all of thesecases, your customer has previously boughttheir home dye in a supermarket, so whynot offer a reasonably priced, salon-qualityoption while increasing your revenue?A high-quality home dye purchased at asalon and a shade selected with the help ofa stylist guarantee a great result. This mayalso entice a first-time customer to try theservices of your salon later after receivingsuch excellent service.To ensure a successful home dye job, it isimportant to check that the customer is notlooking for a radical change. Selecting theright shade is vitally important and shouldbe discussed with a professional. When thecustomer’s hopes get too big for their homesalon, it is best to book an appointmentwith a skillful stylist.

4 Steps to success

  1. The color will not lighten hair that has already been colored. This means that you should always choose the shade on the basis of the darkest area of your hair.
  2. Check the table to find out which shades would work for you.
  3. If your hair is long and/or thick, we recommend getting two boxes just in case. One box of color may not be enough.
  4. Careful application of color ensures a vibrant, rich and beautiful end result.

INSTRUCTIONS FOR USE

#1 Wash and towel dry the hair. Protect your clothing with a towel or cape. Make sure to wear the appropriate gloves provided. 
Only to cover up gray hair or touch up roots:
go straight to step 2 and apply the mixed color directly to the roots of dry hair.

#2 Open up the application bottle and squeeze the entire hair color tube in the application bottle. Re-seal the bottle and shake well.

#3 Open up the tap of the application bottle right after blending. 
FIRST APPLICATION (untreated hair): Apply the color evenly to towel dried hair from the roots towards the ends. Leave in for 30 minutes. 
RETOUCH APPLICATION (treated hair): First apply the color to the roots, leave in for 15 minutes. Apply the rest of the color towards the ends. Leave in for 15 minutes.

#4 Once the processing time has ended, gently massage the hair with some water and rinse thoroughly. Wash hair with shampoo for colored hair and use conditioner.

Important!

  • Mix the color right prior to application. Apply immediately.
  • Use the entire mixture at once. Do not use it later.
  • If the color contacts skin, wipe it right away with damp cotton wool and a drop of shampoo.
  • Do not use to dye eye brows or lashes.
  • If contact with eyes occurs, rinse thoroughly with plenty of water.
  • Keep out of reach of children.
  • Use appropriate gloves.
  • Do not process longer than indicated.
  • Follow carefully the instructions.

Attention! May cause an allergic reaction. Follow the instructions carefully. Do not use this product if you have a history of allergies in connection with hair colors. If any of the following symptoms occur during the treatment, stop it immediately and rinse with warm water: itching, burning or rash. Wash and towel dry the hair.