#1 For glossing bleached hair
#2 Bright, pure tones
#3 Quick to apply and short processing time
#4 Fragrance - free
THE RANGE OF FOUR REASONS TECHNICAL PRODUCTS WILL EXPAND WITH THE ADDITION OF A NEW LIQUID COLOR LINE
INTRODUCING OPTIMA LIQUIDS!
We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range.
Four Reasons Optima Liquids colors are liquid hair colors whose beautiful pastel tones are great for toning, neutralising and brightening bleached hair.
4 REASONS TO CHOOSE OPTIMA LIQUIDS
#3 Quick to apply and short processing time
The liquid product is mixed with the Optima Liquids Activator 3% developer in a ratio of 1:1 to create a mass that is quick and easy to apply at the shampoo station. The color takes 10–20 minutes to process, depending on the desired intensity.
#2 Bright, pure tones
Optima Liquids’ perfect tone selection consists of eight pure tones designed for bleaching jobs where the aim is to use a light tone on the bleached base while maintaining the brightness of the color. The Optima Liquids line also includes a product called Clear, which is meant for diluting tones. The Four Reasons Optima Liquids tone selection includes cool pearl tones, pinks and muted peach tones.
#1 Toning and neutralising bleached hair
The Four Reasons Optima Liquids line was developed for toning and neutralising bleached hair, and the color line works excellently when all the hair is bleached and the goal is to maintain the bleached hair at maximum brightness. The Optima Liquids line contains a unique compound of hydrolysed proteins that repairs and strengthens the hair while preventing it from splitting and protecting it from damage caused by chemical treatments. The colors’ other pampering ingredients include Ecocert-certified Limnanthes alba seed oil that leaves the hair glossy and soft, and organic baobab oil that moisturises the hair effectively thanks to its high content of vitamins A, D, E, and F.
#4 Fragrance-free
Like the other Optima colors, Optima Liquids colors are also fragrance-free and vegan.
AA - Pure silver
PP - Cold pearl
PG - Pearly sand
RR - Warm pink
PM - Cold muted rose gold
OM - Warm muted peach
GG - Light gold
OG - Light golden copper
CLEAR - Clear
Optima Liquids choice of tones
INSTRUCTIONS FOR USE
BRIGHTEST BLONDS, TONING BLONDS
The Optima Liquids tone selection has been developed for toning bleached hair to maintain the brightest possible end result.
Optima Liquids contains ammonia, which is used to achieve the brightest possible and at the same time the most toned result. You can mix shades together and, if necessary, dilute the shade with Clear.
INSTRUCTIONS FOR USE
- Measure the Four Reasons Optima Liquid color and Optima Liquid Activator in a non-metal bowl with the mixing ratio of 1:1.
- Mix until the product turns into a gel-like composition.
- Apply the dye mass to the hair in generous sections, starting from the roots. Let the product absorb into the hair by massaging it throughout.
- Let sit for 10–20minutes depending on the desired intensity. You can check the end result by removing the dye from the hair surface using a hair dye brush, for example.
- After the processing time, wash and condition the hair with products appropriate for the hair type.
MIXING RATIO & PROCESSING TIME
MIXING RATIO 1:1
(1 part Liquids Color + 1 part Liquids Activator)
PROCESSING TIME 10-20 MIN
You can check the end result by removing the dye from the hair surface using a hair dye brush, for example. During a longer processing time, ammonia lifts the lightening base even more.
NOTE
- Make sure that the lightening base is as even as possible to get the best result. If the lightening base is uneven, it will have an effect to the end result.
- When bleaching the roots, clean also old pigment residues out of lengths and ends. If any of the old pigment residues are left, it may have an effect to the end result.
- Product is very sufficient when it is absorbed into the hair by massaging. It takes one bottle for treating normal-thick long hair.
- When you treat highlighted hair, ammonia may lift the natural base.
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